To celebrate the launch of Overlord
the movie we created a live broadcast on
Twitch with four hero talent: FallFromGrace,
LiftYourGame, Geek&GamerGirl, and X5_Pig.

The Brief

Amplify provided the creative direction for the campaign, taking over a paintball field to recreate the aesthetic of the film.

During the live broadcast on Twitch, which was streamed through an Overlord themed frame, thousands of viewers tuned in to watch the gamers compete, putting their skills as professional gamers to the test in real life.

Each gamer was transformed into a super-soldier for the day, engaging in high-impact challenges, whilst talking about details about the movie and its release date.

Gamers

Fall From Grace (3.2m views)
LiftYourGame (26K followers)
GeekGG (2.4m views)
X5_Pig (4.4m views)