Promote the new Fire and Freeze
Sour Patch Kids through engaging,
eye-catching game play incorporating some
of Australia’s best gaming talent.
Amplify collaborated with the Sour Patch Kids team at Mondelez, and the Essendon Bombers professional e-sports team, specifically Rogue and Looch from the League of Legends team.
We utilised two high profile Australian gamers, GeekGG and x5_PiG, each with a following of over 100K, to compete in a variety of game types within League of Legends, with some serious consequences for the losing team at the end of the round. Challenges were themed around the ‘Fire and Freeze’ premise that included the losing team submerging themselves in an ice bath while chewing on some SUPER hot chillies.
Along with the spectacle of challenges being completed by loved Twitch streamers and professional e-sports players, viewers were provided with insight of game play tactics from some of the best professional gamers in Australia.