Amplify creates original brands on social media that talk to audiences for Spotify, Turner, Warner Media, Intel, AFL and more!
Gee
Thanks
A Spotify Original Podcast:
Gee Thanks is a Spotify Original podcast featuring YouTube’s favourite sisters Georgia Productions and Lily Grace.
Georgia and Lily are ready to spill the beans on how they ended up as bonafide, certified, verified influencers – so tune in to hear all the reasons they have to say Gee Thanks for where they are today!
Working in conjunction with Spotify, the Amplify team created, recorded and produced Gee Thanks at our new studios in Sydney.
Listen to Gee Thanks, every Wednesday at 5pm only on Spotify.
Australian Teens
key audience
Trending Podcast in AU
Spotify Podcast Charts
Unicorn
Squad
The Need
Create an online destination for young girls featuring DIY craft, makeovers, and games. Through producing Unicorn Squad, Amplify has created the perfect online destination for brands wanting to access young audiences – driven by content created by young people for young people.
Girls 6-15
key audience
k+
youtube subscribes
m+
youtube views
Planet
1UP
The Need
For Gen Z, forget about traditional advertising.
That’s where Planet 1Up comes in. As part of Australia’s First YouTube Kids Network, we’ve partnered with Turner (Cartoon Network) to create a content ecosystem that talks to kids when and where they’re most engaged.
Boys 8-17
key audience
k+
youtube subscribes
m+
youtube views
Aussie
Rules!
The Need
After identifying a sharp decline in the awareness of Aussie Rules amongst youth, Amplify was commissioned to establish a presence for Aussie Rules in the youth content ecosystem.
Through always-on gaming, pranks, youth-focused accessible content, we re-established a young, fresh brand personality for AFL Aussie Rules online that continues to accrue millions and views from young Australians.
AFL Fans 8-18
key audience
k+
youtube subscribes
m+
youtube views
The Next
Gamer
The Need
The Next Gamer, powered by Intel, challenged Australia’s best amateur gaming talent to compete for $10,000 and a contract with Australia’s top gaming teams. In a world first, our amateur League of Legends talent battled it out for the prize and a contract with Oceania’s best League of Legends team, the LG Dire Wolves. The Next Gamer accrued a core loyal audience, with thousands of gamers across the country watching excitedly to see who reigned supreme!
Professional & Aspiring Gamers
key audience
m+
views
Ready to Amplify your brand?
Get in touch to find out how we can help
your brand reach youth audiences!