Amedeo
SYMBIOSYS OF
PURPOSE & STYLE
Follow us

Search

Amplify creates original brands on social media that talk to kids for Turner, Warner Media, Intel, AFL and more!

Unicorn
Squad

The Need

Create an online destination for young girls featuring DIY craft, makeovers, and games. Through producing Unicorn Squad, Amplify has created the perfect online destination for brands wanting to access young audiences – driven by content created by young people for young people.

Girls 6-15

key audience

39.9k+
k+

youtube subscribes

9+
m+

youtube views

Planet
1UP

The Need

For Gen Z, forget about traditional advertising.
That’s where Planet 1Up comes in. As part of Australia’s First YouTube Kids Network, we’ve partnered with Turner (Cartoon Network) to create a content ecosystem that talks to kids when and where they’re most engaged.

Boys 8-17

key audience

53.5
k+

youtube subscribes

14.3
m+

youtube views

Aussie
Rules!

The Need

For Gen Z, forget about traditional advertising.
That’s where Planet 1Up comes in. As part of Australia’s First YouTube Kids Network, we’ve partnered with Turner (Cartoon Network) to create a content ecosystem that talks to kids when and where they’re most engaged. After identifying a sharp decline in the awareness of Aussie Rules amongst youth, Amplify was commissioned to establish a presence for Aussie Rules in the youth content ecosystem. Through always-on gaming, pranks, male-focused accessible content, we re-established a young, fresh brand personality for Aussie Rules.

AFL Fans 8-18

key audience

21.5k+
k+

youtube subscribes

11m+
m+

youtube views

The Next
Gamer

The Need

The Next Gamer, powered by Intel, challenged Australia’s best amateur gaming talent to compete for $10,000 and a contract with Australia’s top gaming teams. In a world first, our amateur League of Legends talent battled it out for the prize and a contract with Oceania’s best League of Legends team, the LG Dire Wolves. The Next Gamer accrued a core loyal audience, with thousands of gamers across the country watching excitedly to see who reigned supreme!

Professional & Aspiring Gamers

key audience

376,000
k+

views

Ready to Amplify your brand?

Get in touch to find out how we can help
your brand reach youth audiences!

Say Hello