Georgia
Productions
Hey! Hi! Hello
Georgia Productions began her YouTube channel when she was 13, creating quirky, relatable comedic content that focuses on the funny aspects of everyday life. Now boasting more than 930K subscribers on YouTube, Georgia is a Nickelodeon Kid’s Choice Awards Winner, and has her very own Spotify Original podcast ‘Gee Thanks’ with her sister Lily Grace. Georgia has accrued more than 300m total views, establishing herself as one of Australia’s leading online youth influencers and a core part of the Amplify family.
Australian Girls
key audience
youtube subscribers
K
%
female
M+
video views
Dante
Moeller
Dante Moeller is Australia’s new TikTok heartthrob.
Dante’s charisma, charm and on-trend videos have won over hundreds of thousands of Aussie girls, with over 40% of his 525k+ followers living in Australia and aged between 13-17. The Sydney schoolboy is the perfect young creator for brands wanting to reach engaged and loyal youth audiences.
With more than 28 million likes on TikTok and 77k followers on Instagram, there’s no doubt Dante is a creator to watch in 2020!
Girls 8-17
key audience
k+
tiktok
M+
tiktok likes
%
female
Nat
Alise
Nat Alise is Amplify’s favourite family-friendly creator.
The Sunshine Coast local soared to fame on TikTok with her hilarious relatable videos that poke fun at everyday domestic activities and the joy of raising kids. Now with a massive following of over 1m, Nat has accrued more than 63m likes on the platform to make her one of Australia’s top family friendly TikTokers.
Nat’s primarily younger audience look to her channel as an intimate insight into her personal and family journey, making it the perfect destination for family-oriented brands wanting to reach young eyes.
Young Kids, Families
key audience
M+
tiktok followers
k+
%
male
M+
tiktok likes
%
female
Cloutom
Cloutom has taken TikTok by storm.
With more than 1.5 million followers on the platform, Tom has earned himself a considerable online presence, with his audience predominantly in the under 30 age group.
Tom’s engaging mixture of prank videos, hilarious challenges and on-trend dances have earned him more than 43 million likes and millions more views, making him the ideal creator to reach engaged young audiences.
People 16-30
key audience
M+
TikTok
m+
TikTok Likes
k+
%
Female
%
Male
Lily
Grace
Lily Grace’s light-hearted, bubbly personality make her videos a fan-favourite for young Australian girls. As the younger sister of Georgia Productions, Lily’s kid-friendly content captures her cutesy curiosity – some might even describe her as Adorkable.
Girls 8-17
key audience
youtube
k+
M+
TikTok Likes
%
female
M+
video views
Ben
Gerrans
Ben Gerrans is a young Sydney local who kick started his YouTube channel at the beginning of 2019 and has seen nothing but success since. Ben’s growth in following and engagement has been massive across a range of social platforms.
From high energy challenge videos and vlogs, to images of world-travel and adventure, Ben’s quintessential Australian surfer vibe has earned him a loyal and engaged fan base. Ben’s vids have a natural Australian charm to them that can’t be denied, and his genuine authenticity and passion for making content to entertain makes him a valued member of the Amplify family.
Australian Teens
key audience
youtube
%
male
%
female
M+
video views
Alright
Hey!
As Australia’s biggest glamazon, Alright Hey! has been one of our favourite creators since he started his channel four years ago. His creative, fresh video ideas never fail to make us laugh, and the same goes for his loyal audience.
Alright Hey!’s easy and relatable humour fosters a personalised connection with his extensive fanbase, taking them through his most important and entertaining life journeys.
LGBTQI+ / Girls
key audience
youtube
M+
TikTok likes
%
female
M+
video views
Jamie
Zhu
Jamie Zhu is Australia’s cheekiest online comedian and prankster. With an online following of well over 5 million, Jamie’s hilarious prank videos have afforded the Chinese-Australian YouTuber considerable international fame. Jamie’s content is dominated by the hilarious pranks he pulls on either his conservative Chinese parents or strangers on the street – content that more often than not enters the viral sphere, stimulates engagement, and accrues millions of views.
Young Adults
key audience
youtube subscribers
m+
%
male
M+
tiktok likes
M+
Maddi
Beazley
Known as BeazKnees on her popular TikTok channel, Maddi Beazley is a creative young TikToker whose videos are watched and loved by hundreds of thousands of young people.
Ranging from lip syncs and make up, to costume challenges and dances, Maddi has developed a huge audience of more than 662K and 18m+ likes. Over half of Maddi’s followers are aged between 18 and 24, a key segment for brands seeking to reach young audiences.
Her videos are instantly recognisable, quirky and unique, gaining solid engagement and standing out from the crowd.
People 18-24
key audience
k+
TikTok Followers
k+
M+
TikTok Likes
%
Female
%
Male
Tom
Smallwood
Tom Smallwood is Amplify’s classic Aussie boy next door. Rising to online fame through his comedic and cheeky YouTube videos, Tom has been killing it across all platforms recently, gaining hundreds of thousands of followers and millions of views. Tom’s is definitely a TikTok king, with his hilarious videos consistently entering the viral stream to reach audiences all around the world. Tom joins the Amplify family in a period of huge growth for his online audience, having established a massive following in just over a year, and not looking like slowing down anytime soon!
13-17 year olds
key audience
k+
tiktok
M+
tiktok likes
M+
views
%
female
Meg
Rewitt
Meg Rewitt is your classic lovable girl next door.
Meg’s on trend TikToks have earned her a growing following of more than 150k+ and 2.3 million likes. Meg’s audience is primarily young Australians who can’t get enough of her hilarious videos, dances and challenges.
People 18-24
key audience
k+
TikTok Followers
k+
m+
TikTok Likes
%
Female
%
Male
Josiah
Young
Josiah has built himself a considerable online following across TikTok and Instagram.
His relatable and funny videos are watched by thousands of Australians each week, as he humorously partakes in classic challenges and creates memes that young audiences love!
People 18-24
key audience
k+
TikTok Followers
k+
M+
TikTok Likes
%
Female
%
Male
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