Amedeo
SYMBIOSYS OF
PURPOSE & STYLE
Follow us

Search

case studies 

Georgia
Productions

Hey! Hi! Hello

Georgia Productions began her YouTube channel when she was 13, creating quirky, relatable comedic content that focuses on the funny aspects of everyday life. Now boasting over 800k subscribers on YouTube, Georgia has accrued over 220m total views, establishing herself as one of Australia’s leading online youth influencers and a core part of the Amplify family.

Australian Girls

key audience

807000

youtube subscribers

295000

instagram

247
K

TikTok

85
%

female

220
M+

video views

scroll down

Ben
Gerrans

Ben Gerrans is a young Sydney local who kick started his YouTube channel at the beginning of 2019 and has seen nothing but success since. Ben’s growth in following and engagement has been exponential across a range of social platforms.

From high energy challenge videos and vlogs, to images of world-travel and adventure, Ben’s quintessential Australian surfer vibe has earned him a loyal and engaged fan base. Ben’s vids have a natural Australian charm to them that can’t be denied, and his genuine authenticity and passion for making content to entertain makes him a  valued member of the Amplify family.

Australian Teens

key audience

103000

youtube subscribers

62400

instagram

39
%

male

61
%

female

4
M+

video views

scroll down

Alright
Hey!

As Australia’s biggest glamazon, Alright Hey! has been one of our favourite creators since he started his channel four years ago. His creative, fresh video ideas never fail to make us laugh, and the same goes for his loyal audience.

Alright Hey!’s easy mix of humour and important messaging fosters a personalised connection with his extensive fanbase, taking them through his most important and relatable life journeys.

LGBTQI+ / Girls

key audience

79000

youtube subscribers

29100

instagram

1.2
M+

TikTok likes

84
%

female

15
M+

video views

scroll down

Lily
Grace

Lily Grace’s light-hearted, bubbly personality make her videos a fan-favourite for young Australian girls. As the younger sister of Georgia Productions, Lily’s kid-friendly content captures her cutesy curiosity – some might even describe her as Adorkable.

Girls 8-17

key audience

96100

youtube subscribers

63300

instagram

1.7
M+

TikTok Likes

85
%

female

8
M+

video views

scroll down

Tom
Smallwood

Tom Smallwood is Amplify’s classic Aussie boy next door. Rising to online fame through his comedic and cheeky YouTube videos, Tom has been killing it across all platforms recently, gaining hundreds of thousands of followers and millions of views. Tom’s is definitely a TikTok king, with his hilarious videos consistently entering the viral stream to reach audiences all around the world. Tom joins the Amplify family in a period of huge growth for his online audience, having established a massive following in just over a year, and not looking like slowing down anytime soon!

13-17 year olds

key audience

147600

tiktok subscribers

29100

instagram

6
M+

tiktok likes

85
%

female

18
M+

video views

scroll down

Jamie
Zhu

Jamie Zhu is Australia’s cheekiest online comedian and prankster. With an online following of well over 5 million, Jamie’s hilarious prank videos have afforded the Chinese-Australian YouTuber considerable international fame. Jamie’s content is dominated by the hilarious pranks he pulls on either his conservative Chinese parents or strangers on the street – content that more often than not enters the viral sphere, stimulates engagement, and accrues millions of views.

Young Adults

key audience

787000

youtube subscribers

1.2
m+

instagram

60
%

male

19.3
M+

tiktok likes

5
M+

facebook

scroll down

Lucas
White-Smith

Lucas White-Smith is an accomplished online creator and model.

As a local to Sydney’s Northern-beaches, Lucas’s adventurous Aussie content is loved by his local and international audience. Lucas has experienced solid growth recently, building an impressive following of 244K+ on TikTok with videos that often accrue millions of views.

Lucas also has an established Instagram following of 53K+, with a rare 50-50 split between young men and women.

His boyish charm and playful personality make him the ideal creator for brands wanting to position themselves as young, fresh and care-free.

Australian Girls

key audience

244
k+

tiktok subscribers

64.5
k+

insta followers

4.2
m+

TikTok Likes

50
%

Female

50
%

Male

scroll down

Nat
Alise

Nat Alise is Amplify’s family-friendly and light-hearted creator.
The Sunshine Coast local soared to fame on TikTok with her hilarious relatable videos that poke fun at everyday domestic activities and the joy of raising kids. Now with a massive following of over 846,000, Nat has accrued more than 43m likes on the platform to make her one of Australia’s top family friendly TikTokers.

Nat’s primarily younger audience look to her channel as an intimate insight into her personal and family journey, making it the perfect destination for family-oriented brands wanting to reach young eyes.

Young Kids, Families

key audience

846
k+

tiktok followers

15
k+

instagram

14
%

male

43.4
M+

tiktok likes

86
%

female

scroll down

Blake
Pavey

Blake Pavey is TikTok’s very own Chris Lilley!

The rural Australian local rose to fame on TikTok by posting his hilarious, witty and relatable impersonation videos. Playing on his infectious Australianness, the young creator has now accrued more than 2.4m likes and 120k followers on the platform, receiving hundreds of thousands of views per videos.

As a TikTok up-and-comer, working with Blake is a highly effective way to reach young audiences around Australia.

13-17 year olds

key audience

137200

tiktok subscribers

2.8
M+

tiktok likes

35
%

male

65
%

female

7
M+

video views

scroll down

Ready to Amplify your brand?

Get in touch to find out how we can help
your brand reach youth audiences!

Say Hello